TBAT Innovation has recently featured in the Wednesday 19th September edition of the Daily Express. The article ‘Firms switch over to success’ focuses on the need for companies currently experiencing slow growth to investigate and exploit new market sectors beyond their traditional ones. TBAT Innovation has recently assisted a company, which develops tracking systems for people, utilise this technology in tracking objects and from there has developed a new customer base in the shipping industry.
“Tougher trading conditions and online access to a global market place are prompting companies to explore what other sectors can offer. However although businesses can identify what they are good at, they do stumble on ways to transfer this, perhaps because this requires more creative thinking than your average ‘How do we sell more of these?’ market development exercise,”
The full article can be found here
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