Esther Lawrence

Business Development Executive
  • “Luck is a matter of preparation meeting opportunity”

    I started my journey into technology and sales completely by chance 25 years ago, with a temping job that derailed my plans of traveling and changed my career path. I spent six months working in the data department of Arrow electronics looking after 1000’s of technical documents. Before you could just google it, I had to read the data books to research technical specs and answer engineers’ questions. I was fascinated by the technology and how quickly it was developing. When an opening as a sales engineer became available, I convinced them to give me a chance as I had put so much effort into building my technical knowledge … hard work paid off and I have loved sales ever since.

    I have spent most of my career working in or around the IT and Consumer Electronics industries helping take products and services to market. I have gained experience with manufacturers, distributors and after sales services working to keep products sold and out of the returns cycle with technical support.  I have seen the struggles companies go through to gain funding to develop and innovate their new tech and services, which is why I am super excited to be part of the TBAT team, as I now I have the opportunity to support clients to securing R&D funding through innovation grants and tax incentives.

    Outside of work if I’m not being a taxi service to my 16-year-old son or walking my two crazy Pugs, I can normally be found at the gym or bombing around the Oxfordshire Ridgeway on my mountain bike. If I’m not taking part in sport, then I’m probably watching it – Rugby, F1, Formula E or Moto GP are always on in our house.

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TBAT Innovation Limited

Unit 3 Bradley Court,
Maple Road, Trent Lane
Castle Donington
Derby, DE74 2UT

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Milton Park,
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